Effective Date: March 7, 2025

At TechBridge EXIM Private Limited ("TechBridge," "we," "our," "us"), we prioritize the protection, confidentiality, and lawful processing of our users' personally identifiable information ("PII"). This Privacy Policy governs data collection, usage, and protection when engaging with our platform, Loovo.

1. Scope of Data Collection

1.1. We collect the following categories of information:

• Personal Information: Name, email, contact details, shipping/billing addresses, payment details, and identity verification data.

• Automated Data Collection: IP addresses, device identifiers, geolocation data, browsing patterns, operating system metadata, cookies, and tracking beacons.

• Third-Party Data Integration: Data received via social media logins, third-party authentication services, or affiliated payment gateways.

2. Purpose and Legal Basis for Data Processing

2.1. Data is processed under the following lawful justifications:

• Contractual Necessity: Executing transactions, processing payments, and fulfilling customer requests.

• Legitimate Interests: Fraud prevention, cybersecurity, product enhancement, and regulatory compliance.

• Legal Obligations: Taxation, compliance with financial regulations, and adherence to judicial requests.

• User Consent: Marketing communications, promotional campaigns, and customer feedback initiatives (users may opt out at any time).

3. Data Retention and Storage Policy

3.1. We retain user data for as long as necessary to fulfill the purposes outlined in this policy, subject to legal and regulatory requirements. 

3.2. Secure encryption methodologies are utilized for data transmission and storage to mitigate unauthorized access risks.

4. Data Sharing and Third-Party Disclosure

4.1. User data may be shared with:

• Service Providers: Logistics partners, payment processors, and IT security vendors.

• Regulatory Authorities: Government agencies requiring compliance reports.

• Business Affiliates: Third-party entities for service enhancement under strict confidentiality clauses. 

  
  

  4.2. We do not sell or rent user data to third parties for commercial gain.

5. Data Protection and Security Measures

5.1. We implement industry-standard security frameworks, including SSL encryption, access controls, and two-factor authentication (2FA) protocols. 

5.2. Despite rigorous security efforts, no digital platform can guarantee absolute data protection. Users must exercise personal cybersecurity hygiene.

6. User Rights and Control Over Personal Data

6.1. Users have the right to:

• Request access to their stored personal data.

• Request correction, deletion, or portability of data.

• Withdraw consent for non-essential data processing.

• Lodge complaints with relevant data protection authorities in case of disputes.

7. Cookies and Tracking Technologies

7.1. Our platform utilizes cookies for session management, user authentication, and personalized content delivery. 

7.2. Users can manage or disable cookies through browser settings; however, this may impact platform functionality.

8. Modifications to the Privacy Policy

8.1. We reserve the right to update this policy at our discretion. Users will be notified of significant changes. 

For privacy-related inquiries, contact support@loovo.in.